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Automotive PR

Automotive PR Outreach — Press Releases, Media Contacts & Podcast Pitching

Reach automotive journalists, trade editors, and podcast hosts across Australia, the UK, and the US. AI-generated press releases and personalised pitch emails tailored to the car industry.

Start your automotive campaign → See media contacts
45+
Automotive outlets
3
Territories covered
5
Outreach paths
Automotive PR — electric vehicle on road
Photo: Unsplash / Bob Osias Automotive PR

Publications we reach

Wheels Magazine
Consumer · Print & Digital
AU
Autocar
Consumer · Print & Digital
UK
MotorTrend
Consumer · Digital
US
GoAuto
Trade · Digital
AU
Auto Express
Consumer · Print & Digital
UK
SEMA News
Trade · Print & Digital
US

What Automotive PR Looks Like in 2026

The automotive industry is one of the most competitive PR landscapes in the world. Whether you're launching a new vehicle, announcing a performance aftermarket product, entering the EV space, or pitching a car care brand, getting your story in front of the right automotive journalists requires more than a generic press release. It requires understanding what motoring editors actually want — and sending it to the right person, at the right publication, at the right time.

In Australia, the automotive press is dominated by a handful of major consumer titles — Wheels, WhichCar, Drive, CarExpert — alongside influential trade publications like GoAuto and Spanner. In the UK, Autocar and Auto Express set the agenda for consumer coverage, while AM Online and Motor Trader serve the dealer and trade sector. In the US, the aftermarket is king — SEMA-affiliated titles and trade publications like Ward's Auto and Automotive News reach the buyers and decision-makers that matter most for parts, accessories, and performance brands.

Podcast outreach has become one of the fastest-growing PR channels in automotive. Shows covering car culture, EV adoption, motorsport, detailing, and classic cars have built intensely loyal audiences — the kind of engaged listeners that buy products, trust recommendations, and share content. A single well-placed podcast appearance can outperform months of traditional advertising.

What people search for
  • automotive press release service
  • car industry PR Australia
  • automotive media contacts UK
  • SEMA press release template
  • EV brand PR outreach
  • aftermarket PR strategy
  • automotive podcasts for brands
  • how to pitch automotive journalists

How we reach your audience

5 ways to get your automotive story out

Every campaign unlocks five distinct outreach channels — each tailored to the automotive media landscape across AU, UK, and US.

Press Release
Distribute your automotive news to trade editors, consumer titles, and motoring journalists directly.
Story Pitch
Pitch an exclusive story angle to automotive feature writers at major consumer and trade publications.
Podcast Pitch
Get booked as a guest on automotive, EV, motorsport, detailing, and car culture podcasts.
Community Outreach
Reach automotive enthusiast communities, forums, and clubs where your audience already gathers.
Local Media
Connect with regional automotive journalists, state-based motoring clubs, and local trade press.

Automotive Publications We Reach

Real editorial outlets with direct contact emails — not wire services or press release aggregators.

6 publications

Wheels Magazine
AU
Consumer · Print & Digital
Australia's oldest and most respected car magazine. New car reviews, performance and industry news.
WhichCar
AU
Consumer · Digital
Australia's most-read car review and buying guide platform with millions of monthly visitors.
Drive.com.au
AU
Consumer · Digital
Australia's leading online motoring destination. Owned by Nine Entertainment, broad mainstream reach.
CarExpert
AU
Consumer · Digital
Fast-growing Australian car news and reviews site known for independent editorial and EV coverage.
GoAuto
AU
Trade · Digital
The Australian automotive trade news bible. Essential for dealer, fleet, and industry announcements.
Motor Magazine AU
AU
Consumer · Print & Digital
Australian performance and culture-focused car magazine. Strong with enthusiast and aftermarket audiences.
Autocar
UK
Consumer · Print & Digital
The UK's oldest and most authoritative car magazine. Highly influential with manufacturers and enthusiasts.
Auto Express
UK
Consumer · Print & Digital
UK's largest weekly car publication. Broad mainstream readership and strong used car audience.
Car Magazine UK
UK
Consumer · Print & Digital
Long-running UK performance and prestige car magazine. Strong with luxury and sports car brands.
AM Online
UK
Trade · Digital
UK automotive retail and dealer trade publication. Essential for dealer-network and fleet announcements.
Electrifying.com
UK
Consumer · Digital
UK's leading independent EV review and advice platform. High-intent audience actively researching electric cars.
Driving Electric
UK
Consumer · Digital
UK EV-focused publication covering new models, charging, incentives and real-world range testing.
MotorTrend
US
Consumer · Digital & Streaming
The US premier automotive media brand. Car of the Year awards, broad consumer reach across print, digital and streaming.
SEMA News
US
Trade · Print & Digital
The global aftermarket bible. Essential for parts, accessories, performance and specialty equipment brands.
Car and Driver
US
Consumer · Print & Digital
One of the most-read US car magazines. Strong editorial voice, widely respected by consumers and industry.
Automotive News
US
Trade · Print & Digital
The US automotive industry's definitive trade publication. OEMs, dealers, suppliers and investors all read it.
InsideEVs
US
Consumer · Digital
The US leading EV-specific publication. In-depth reviews, charging guides and EV industry news with global reach.
Road & Track
US
Consumer · Print & Digital
Prestige US automotive title focused on performance, racing and driving culture. Strong with enthusiast brands.

+ 39 more automotive outlets across AU, UK and US unlocked when you start a campaign

Podcast Outreach

Automotive Podcasts That Accept Guest Pitches

Audio and video podcast audiences are the most engaged in automotive media. Get your story in front of listeners who are already obsessed with cars.

The Carmudgeon Show
Car culture · US · Hagerty Podcast Network · Weekly
Jason Cammisa and Derek Tam-Scott discuss all things automotive with deep technical insight and dry humour. 300M+ YouTube views. Accepts brand guests.
EV Café
Electric vehicles · UK · Active · Accepts guests
Award-winning UK podcast covering the EV and sustainability industry. Interviews with pioneers, innovators and industry leaders across zero-emission transport.
Autoline After Hours
Industry trade · US · autoline.tv · Weekly
The automotive industry's premier trade podcast. Weekly roundtable with top OEM executives, designers, engineers and journalists. Ideal for B2B automotive brands.

Automotive PR — Common Questions

Everything you need to know about getting your automotive brand in the press.

A strong automotive press release leads with the news — the vehicle launch, product release, or milestone — in the first paragraph. Include technical specs where relevant, but lead with the human story or the market significance. Always include a quote from a key person, high-resolution images, and a clear boilerplate about your company. The AI press release generator handles all of this automatically based on your answers to three questions.
The major Australian automotive consumer titles are Wheels, WhichCar, Drive.com.au, CarExpert, and Motor Magazine. For trade and aftermarket coverage, GoAuto, Spanner, and AutoMedia Australia are the key targets. For EV and sustainability angles, EV Central and The Driven are highly relevant. Our platform surfaces all of these with direct editorial email addresses.
Aftermarket PR focuses on parts, accessories, performance products, car care, and modification culture rather than new vehicle launches. The target publications are different — trade titles like SEMA News, Aftermarket Business World, and specialist consumer titles like Hot Rod and Street Machine. Our platform separates these into sub-categories so you reach exactly the right editors.
Automotive podcast hosts look for guests who can offer genuine expertise, an interesting story, or industry insight — not a sales pitch. The best approach is a personalised pitch that references the specific show, explains why your story is relevant to their audience, and proposes 2-3 concrete talking points. Our Podcast Pitch path generates this for you and finds shows that actively accept guest submissions.
Yes — Electric Vehicles is one of the fastest-growing sub-categories in our automotive database. We surface dedicated EV titles like Electrek, InsideEVs, EV Central, and The Driven, alongside mainstream automotive publications that are now covering EVs heavily. There's also a growing EV podcast circuit that's highly receptive to brand stories.

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