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Business & Startups PR

Business & Startups PR Outreach — Press Releases, Media Contacts & Podcast Pitching

Reach business journalists, startup editors, and entrepreneur podcast hosts across Australia, the UK, and the US. AI-generated press releases for startups, scale-ups, SMEs, and founder-led businesses.

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350+
Business publications
3
Territories covered
5
Outreach paths
Business & Startups PR — modern entrepreneur workspace
Photo: Unsplash Business & Startups PR

Publications we reach

SmartCompany
Consumer · Digital
AU
Australian Financial Review
Trade · Print & Digital
AU
City A.M.
Consumer · Print & Digital
UK
Real Business UK
Consumer · Digital
UK
Forbes
Consumer · Digital
US
Inc. Magazine
Consumer · Print & Digital
US

What Business & Startup PR Looks Like in 2026

Business and startup PR is about momentum and narrative. Journalists covering entrepreneurship and business want stories with a clear arc — a founder who spotted a gap, a startup that solved a real problem, or a business that grew against the odds.

In Australia, SmartCompany, Startup Daily, and the AFR are essential targets. In the UK, City A.M., Real Business, and The Guardian Business are key. In the US, Forbes, Inc., and Fast Company are the major destinations for startup and entrepreneur coverage globally.

Entrepreneur and business podcasts have some of the most engaged audiences in media — listeners are often decision-makers, founders, or aspiring entrepreneurs who take action based on what they hear. A single well-placed business podcast appearance can generate more qualified leads than months of social media activity.

What people search for
  • startup press release
  • business PR Australia
  • founder story media pitch
  • how to pitch SmartCompany
  • entrepreneur PR outreach
  • SME media contacts UK
  • business podcasts for founders
  • startup PR strategy 2026

How we reach your audience

5 ways to get your business & startups story out

Every campaign unlocks five distinct outreach channels — each tailored to the business & startups media landscape across AU, UK, and US.

Press Release
Announce funding rounds, product launches, partnerships, or growth milestones to business editors.
Story Pitch
Pitch a founder origin story, market disruption angle, or business growth feature to journalists.
Podcast Pitch
Get booked on entrepreneur, startup, business strategy, and SME podcasts.
Community Outreach
Reach business communities, founder networks, and entrepreneur forums.
Local Media
Connect with regional business press, local chamber media, and community business channels.

Business Publications We Reach

Real editorial outlets with direct contact emails — not wire services or press release aggregators.

6 publications

Wheels Magazine
AU
Consumer · Print & Digital
Australia's oldest and most respected car magazine. New car reviews, performance and industry news.
WhichCar
AU
Consumer · Digital
Australia's most-read car review and buying guide platform with millions of monthly visitors.
Drive.com.au
AU
Consumer · Digital
Australia's leading online motoring destination. Owned by Nine Entertainment, broad mainstream reach.
CarExpert
AU
Consumer · Digital
Fast-growing Australian car news and reviews site known for independent editorial and EV coverage.
GoAuto
AU
Trade · Digital
The Australian automotive trade news bible. Essential for dealer, fleet, and industry announcements.
Motor Magazine AU
AU
Consumer · Print & Digital
Australian performance and culture-focused car magazine. Strong with enthusiast and aftermarket audiences.
Autocar
UK
Consumer · Print & Digital
The UK's oldest and most authoritative car magazine. Highly influential with manufacturers and enthusiasts.
Auto Express
UK
Consumer · Print & Digital
UK's largest weekly car publication. Broad mainstream readership and strong used car audience.
Car Magazine UK
UK
Consumer · Print & Digital
Long-running UK performance and prestige car magazine. Strong with luxury and sports car brands.
AM Online
UK
Trade · Digital
UK automotive retail and dealer trade publication. Essential for dealer-network and fleet announcements.
Electrifying.com
UK
Consumer · Digital
UK's leading independent EV review and advice platform. High-intent audience actively researching electric cars.
Driving Electric
UK
Consumer · Digital
UK EV-focused publication covering new models, charging, incentives and real-world range testing.
MotorTrend
US
Consumer · Digital & Streaming
The US premier automotive media brand. Car of the Year awards, broad consumer reach across print, digital and streaming.
SEMA News
US
Trade · Print & Digital
The global aftermarket bible. Essential for parts, accessories, performance and specialty equipment brands.
Car and Driver
US
Consumer · Print & Digital
One of the most-read US car magazines. Strong editorial voice, widely respected by consumers and industry.
Automotive News
US
Trade · Print & Digital
The US automotive industry's definitive trade publication. OEMs, dealers, suppliers and investors all read it.
InsideEVs
US
Consumer · Digital
The US leading EV-specific publication. In-depth reviews, charging guides and EV industry news with global reach.
Road & Track
US
Consumer · Print & Digital
Prestige US automotive title focused on performance, racing and driving culture. Strong with enthusiast brands.

The AI outlet search surfaces 350+ business and startup publications across AU, UK and US — curated database plus live AI research per campaign.

Podcast Outreach

Business & Startup Podcasts That Accept Guest Pitches

Business podcast audiences are founders, investors, and decision-makers. Get in front of people who are actively building companies and making purchasing decisions.

Startup Daily Podcast
Active · Accepts guests
AU leading startup and founder stories podcast. Broadly followed by Australian entrepreneurs, investors and business leaders.
The High Performance Podcast
Active · Accepts guests
UK business performance and leadership podcast with Jake Humphrey and Damian Hughes. Wide mainstream audience across sport and business.
How I Built This (NPR)
Active · Accepts guests
US NPR iconic startup and entrepreneurship stories hosted by Guy Raz. One of the most listened-to business podcasts globally.

Business & Startup PR — Common Questions

Everything you need to know about getting your startup or business in the press.

A strong automotive press release leads with the news — the vehicle launch, product release, or milestone — in the first paragraph. Include technical specs where relevant, but lead with the human story or the market significance. Always include a quote from a key person, high-resolution images, and a clear boilerplate about your company. The AI press release generator handles all of this automatically based on your answers to three questions.
The major Australian automotive consumer titles are Wheels, WhichCar, Drive.com.au, CarExpert, and Motor Magazine. For trade and aftermarket coverage, GoAuto, Spanner, and AutoMedia Australia are the key targets. For EV and sustainability angles, EV Central and The Driven are highly relevant. Our platform surfaces all of these with direct editorial email addresses.
Aftermarket PR focuses on parts, accessories, performance products, car care, and modification culture rather than new vehicle launches. The target publications are different — trade titles like SEMA News, Aftermarket Business World, and specialist consumer titles like Hot Rod and Street Machine. Our platform separates these into sub-categories so you reach exactly the right editors.
Automotive podcast hosts look for guests who can offer genuine expertise, an interesting story, or industry insight — not a sales pitch. The best approach is a personalised pitch that references the specific show, explains why your story is relevant to their audience, and proposes 2-3 concrete talking points. Our Podcast Pitch path generates this for you and finds shows that actively accept guest submissions.
Yes — Electric Vehicles is one of the fastest-growing sub-categories in our automotive database. We surface dedicated EV titles like Electrek, InsideEVs, EV Central, and The Driven, alongside mainstream automotive publications that are now covering EVs heavily. There's also a growing EV podcast circuit that's highly receptive to brand stories.

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