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Sports PR

Sports PR Outreach — Press Releases, Media Contacts & Podcast Pitching

Reach sports journalists, athlete media contacts, and sports podcast hosts across Australia, the UK, and the US. AI-generated press releases for sports brands, athletic businesses, sporting goods companies, and esports organisations.

Start your sports campaign → See media contacts
250+
Sports publications
3
Territories covered
5
Outreach paths
Sports PR — athlete and sports editorial
Photo: Unsplash Sports PR

Publications we reach

The Roar
Consumer · Digital
AU
Fox Sports AU
Consumer · Digital
AU
Sky Sports UK
Consumer · Digital
UK
The Athletic UK
Consumer · Digital
UK
ESPN
Consumer · Digital
US
Sports Business Journal
Trade · Print & Digital
US

What Sports PR Looks Like in 2026

Sports PR spans a massive range of stories — athlete profiles, brand sponsorships, product launches, tournament announcements, and sporting goods releases all compete for space in an intensely crowded media landscape. The key is matching your story to the right sports publication and framing it for what their specific audience cares about most.

In Australia, The Roar, Fox Sports, and Wide World of Sports are the key consumer sports destinations. In the UK, Sky Sports, The Athletic, and SportsPro cover the full range from fan-facing to industry trade. In the US, ESPN, Sports Business Journal, and The Athletic reach the broadest audiences across fan culture and sports business.

Sports podcasts are among the most loyal in any category — fans follow their favourite shows obsessively and trust their hosts' opinions about brands, products, and stories. A well-placed sports podcast appearance can drive significant brand awareness and community engagement simultaneously.

What people search for
  • sports brand press release
  • sports PR Australia
  • sporting goods media contacts
  • athlete PR outreach
  • esports PR strategy
  • how to pitch sports journalists
  • sports podcasts for brands
  • sports media contacts UK

How we reach your audience

5 ways to get your sports story out

Every campaign unlocks five distinct outreach channels — each tailored to the sports media landscape across AU, UK, and US.

Press Release
Announce sponsorship deals, athlete signings, sporting goods launches, or tournament news to sports editors.
Story Pitch
Pitch an athlete profile, sports business angle, or sporting culture story to sports journalists.
Podcast Pitch
Get booked on sports culture, athletic performance, sports business, and esports podcasts.
Community Outreach
Reach sports fan communities, athletic clubs, and sporting enthusiast groups.
Local Media
Connect with regional sports media, local club press, and community sports channels.

Sports Publications We Reach

Real editorial outlets with direct contact emails — not wire services or press release aggregators.

6 publications

Wheels Magazine
AU
Consumer · Print & Digital
Australia's oldest and most respected car magazine. New car reviews, performance and industry news.
WhichCar
AU
Consumer · Digital
Australia's most-read car review and buying guide platform with millions of monthly visitors.
Drive.com.au
AU
Consumer · Digital
Australia's leading online motoring destination. Owned by Nine Entertainment, broad mainstream reach.
CarExpert
AU
Consumer · Digital
Fast-growing Australian car news and reviews site known for independent editorial and EV coverage.
GoAuto
AU
Trade · Digital
The Australian automotive trade news bible. Essential for dealer, fleet, and industry announcements.
Motor Magazine AU
AU
Consumer · Print & Digital
Australian performance and culture-focused car magazine. Strong with enthusiast and aftermarket audiences.
Autocar
UK
Consumer · Print & Digital
The UK's oldest and most authoritative car magazine. Highly influential with manufacturers and enthusiasts.
Auto Express
UK
Consumer · Print & Digital
UK's largest weekly car publication. Broad mainstream readership and strong used car audience.
Car Magazine UK
UK
Consumer · Print & Digital
Long-running UK performance and prestige car magazine. Strong with luxury and sports car brands.
AM Online
UK
Trade · Digital
UK automotive retail and dealer trade publication. Essential for dealer-network and fleet announcements.
Electrifying.com
UK
Consumer · Digital
UK's leading independent EV review and advice platform. High-intent audience actively researching electric cars.
Driving Electric
UK
Consumer · Digital
UK EV-focused publication covering new models, charging, incentives and real-world range testing.
MotorTrend
US
Consumer · Digital & Streaming
The US premier automotive media brand. Car of the Year awards, broad consumer reach across print, digital and streaming.
SEMA News
US
Trade · Print & Digital
The global aftermarket bible. Essential for parts, accessories, performance and specialty equipment brands.
Car and Driver
US
Consumer · Print & Digital
One of the most-read US car magazines. Strong editorial voice, widely respected by consumers and industry.
Automotive News
US
Trade · Print & Digital
The US automotive industry's definitive trade publication. OEMs, dealers, suppliers and investors all read it.
InsideEVs
US
Consumer · Digital
The US leading EV-specific publication. In-depth reviews, charging guides and EV industry news with global reach.
Road & Track
US
Consumer · Print & Digital
Prestige US automotive title focused on performance, racing and driving culture. Strong with enthusiast brands.

The AI outlet search surfaces 250+ sports publications across AU, UK and US — curated database plus live AI research per campaign.

Podcast Outreach

Sports Podcasts That Accept Guest Pitches

Sports podcast audiences are passionate, brand-loyal, and highly engaged. Get your brand in front of listeners who follow sport obsessively and act on recommendations.

The Sports Geek Podcast
Active · Accepts guests
AU sports business and digital media podcast. Well-respected in Australian sports industry circles. Accepts sports brand guests and industry experts.
Sports Business Hangout
Active · Accepts guests
UK/Global sports business strategy and brand partnerships podcast. Senior audience of sports executives, rights holders, and sponsors.
The Bill Simmons Podcast
Active · Accepts guests
US Spotify major sports culture and commentary podcast with millions of listeners. Broad mainstream sports fan audience across all major codes.

Sports PR — Common Questions

Everything you need to know about getting your sports brand in the press.

A strong automotive press release leads with the news — the vehicle launch, product release, or milestone — in the first paragraph. Include technical specs where relevant, but lead with the human story or the market significance. Always include a quote from a key person, high-resolution images, and a clear boilerplate about your company. The AI press release generator handles all of this automatically based on your answers to three questions.
The major Australian automotive consumer titles are Wheels, WhichCar, Drive.com.au, CarExpert, and Motor Magazine. For trade and aftermarket coverage, GoAuto, Spanner, and AutoMedia Australia are the key targets. For EV and sustainability angles, EV Central and The Driven are highly relevant. Our platform surfaces all of these with direct editorial email addresses.
Aftermarket PR focuses on parts, accessories, performance products, car care, and modification culture rather than new vehicle launches. The target publications are different — trade titles like SEMA News, Aftermarket Business World, and specialist consumer titles like Hot Rod and Street Machine. Our platform separates these into sub-categories so you reach exactly the right editors.
Automotive podcast hosts look for guests who can offer genuine expertise, an interesting story, or industry insight — not a sales pitch. The best approach is a personalised pitch that references the specific show, explains why your story is relevant to their audience, and proposes 2-3 concrete talking points. Our Podcast Pitch path generates this for you and finds shows that actively accept guest submissions.
Yes — Electric Vehicles is one of the fastest-growing sub-categories in our automotive database. We surface dedicated EV titles like Electrek, InsideEVs, EV Central, and The Driven, alongside mainstream automotive publications that are now covering EVs heavily. There's also a growing EV podcast circuit that's highly receptive to brand stories.

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