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Technology PR

Technology PR Outreach — Press Releases, Media Contacts & Podcast Pitching

Reach tech journalists, startup editors, and innovation podcast hosts across Australia, the UK, and the US. AI-generated press releases and pitch emails tailored for SaaS companies, hardware brands, and tech startups.

Start your technology campaign → See media contacts
400+
Tech publications
3
Territories covered
5
Outreach paths
Technology PR — modern tech workspace
Photo: Unsplash Technology PR

Publications we reach

SmartCompany
Consumer · Digital
AU
StartupSmart
Consumer · Digital
AU
TechCrunch Europe
Consumer · Digital
UK
Wired UK
Consumer · Print & Digital
UK
TechCrunch US
Consumer · Digital
US
The Verge
Consumer · Digital
US

What Technology PR Looks Like in 2026

Technology PR is one of the most competitive media landscapes globally — hundreds of startups and scale-ups compete for coverage in a relatively small number of influential titles. Getting a product launch, funding announcement, or innovation story in front of the right tech journalists requires understanding what they actually cover and crafting a pitch that cuts through the noise.

In Australia, key tech titles include SmartCompany, AFR Tech, and StartupSmart. In the UK, TechCrunch Europe, Wired UK, and The Guardian Tech are essential. In the US, TechCrunch, The Verge, and Ars Technica set the agenda for consumer and B2B tech coverage respectively.

Tech podcasts are an increasingly powerful channel for brand building — particularly for B2B SaaS, developer tools, and AI companies. Shows covering startup journeys, product launches, and technology culture reach decision-makers and early adopters directly and authentically.

What people search for
  • tech startup press release
  • technology PR Australia
  • SaaS PR outreach
  • how to pitch TechCrunch
  • startup media contacts UK
  • product launch PR strategy
  • tech podcasts for brands
  • AI company PR

How we reach your audience

5 ways to get your technology story out

Every campaign unlocks five distinct outreach channels — each tailored to the technology media landscape across AU, UK, and US.

Press Release
Distribute your product launch, funding round, or partnership announcement to tech editors and trade press directly.
Story Pitch
Pitch a founder story, innovation angle, or market insight to tech feature journalists.
Podcast Pitch
Get booked on startup, SaaS, AI, and developer culture podcasts as a thought leader.
Community Outreach
Reach developer communities, startup forums, and tech enthusiast spaces where your audience gathers.
Local Media
Connect with regional startup media, local tech publications, and innovation hubs.

Technology Publications We Reach

Real editorial outlets with direct contact emails — not wire services or press release aggregators.

6 publications

Wheels Magazine
AU
Consumer · Print & Digital
Australia's oldest and most respected car magazine. New car reviews, performance and industry news.
WhichCar
AU
Consumer · Digital
Australia's most-read car review and buying guide platform with millions of monthly visitors.
Drive.com.au
AU
Consumer · Digital
Australia's leading online motoring destination. Owned by Nine Entertainment, broad mainstream reach.
CarExpert
AU
Consumer · Digital
Fast-growing Australian car news and reviews site known for independent editorial and EV coverage.
GoAuto
AU
Trade · Digital
The Australian automotive trade news bible. Essential for dealer, fleet, and industry announcements.
Motor Magazine AU
AU
Consumer · Print & Digital
Australian performance and culture-focused car magazine. Strong with enthusiast and aftermarket audiences.
Autocar
UK
Consumer · Print & Digital
The UK's oldest and most authoritative car magazine. Highly influential with manufacturers and enthusiasts.
Auto Express
UK
Consumer · Print & Digital
UK's largest weekly car publication. Broad mainstream readership and strong used car audience.
Car Magazine UK
UK
Consumer · Print & Digital
Long-running UK performance and prestige car magazine. Strong with luxury and sports car brands.
AM Online
UK
Trade · Digital
UK automotive retail and dealer trade publication. Essential for dealer-network and fleet announcements.
Electrifying.com
UK
Consumer · Digital
UK's leading independent EV review and advice platform. High-intent audience actively researching electric cars.
Driving Electric
UK
Consumer · Digital
UK EV-focused publication covering new models, charging, incentives and real-world range testing.
MotorTrend
US
Consumer · Digital & Streaming
The US premier automotive media brand. Car of the Year awards, broad consumer reach across print, digital and streaming.
SEMA News
US
Trade · Print & Digital
The global aftermarket bible. Essential for parts, accessories, performance and specialty equipment brands.
Car and Driver
US
Consumer · Print & Digital
One of the most-read US car magazines. Strong editorial voice, widely respected by consumers and industry.
Automotive News
US
Trade · Print & Digital
The US automotive industry's definitive trade publication. OEMs, dealers, suppliers and investors all read it.
InsideEVs
US
Consumer · Digital
The US leading EV-specific publication. In-depth reviews, charging guides and EV industry news with global reach.
Road & Track
US
Consumer · Print & Digital
Prestige US automotive title focused on performance, racing and driving culture. Strong with enthusiast brands.

The AI outlet search surfaces 400+ tech publications across AU, UK and US — curated database plus live AI research per campaign.

Podcast Outreach

Technology Podcasts That Accept Guest Pitches

Tech and startup podcast audiences are early adopters and decision-makers. Get in front of listeners who are actively building and buying.

Startup Daily
Active · Accepts guests
AU leading startup podcast, broadly listened to by Australian founders, investors and tech professionals. Accepts guest experts.
The Diary of a CEO
Active · Accepts guests
UK entrepreneur mega-podcast hosted by Steven Bartlett. Huge mainstream audience across tech, business and personal development.
How I Built This (NPR)
Active · Accepts guests
US NPR iconic startup and founder interview show. One of the most listened-to business podcasts globally.

Technology PR — Common Questions

Everything you need to know about getting your tech brand in the press.

A strong automotive press release leads with the news — the vehicle launch, product release, or milestone — in the first paragraph. Include technical specs where relevant, but lead with the human story or the market significance. Always include a quote from a key person, high-resolution images, and a clear boilerplate about your company. The AI press release generator handles all of this automatically based on your answers to three questions.
The major Australian automotive consumer titles are Wheels, WhichCar, Drive.com.au, CarExpert, and Motor Magazine. For trade and aftermarket coverage, GoAuto, Spanner, and AutoMedia Australia are the key targets. For EV and sustainability angles, EV Central and The Driven are highly relevant. Our platform surfaces all of these with direct editorial email addresses.
Aftermarket PR focuses on parts, accessories, performance products, car care, and modification culture rather than new vehicle launches. The target publications are different — trade titles like SEMA News, Aftermarket Business World, and specialist consumer titles like Hot Rod and Street Machine. Our platform separates these into sub-categories so you reach exactly the right editors.
Automotive podcast hosts look for guests who can offer genuine expertise, an interesting story, or industry insight — not a sales pitch. The best approach is a personalised pitch that references the specific show, explains why your story is relevant to their audience, and proposes 2-3 concrete talking points. Our Podcast Pitch path generates this for you and finds shows that actively accept guest submissions.
Yes — Electric Vehicles is one of the fastest-growing sub-categories in our automotive database. We surface dedicated EV titles like Electrek, InsideEVs, EV Central, and The Driven, alongside mainstream automotive publications that are now covering EVs heavily. There's also a growing EV podcast circuit that's highly receptive to brand stories.

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